Helac Fine Art LLC is a company generating primary and secondary market sales in the fine art industry. Besides dealing privately in modern and contemporary art, Helac Fine Art curates art exhibitions for emerging and established artists.
A Sotheby’s Master of Art Business graduate, former Mercedes-Benz corporate headquarters employee and Neue Galerie Museum administrator, Soraja Helac successfully merged her art history and business background in founding Helac Fine Art LLC. Soraja’s entrepreneurial thinking led her to curate some of the first “pop-up” shows in New York City in 2009. Furthermore, she has curated and organized the thesis show of Yale’s University MFA Photography Program. A leading voice in art consultancy, Soraja’s advisory services extend to private and institutional collections across the globe.
Soraja is an active member of the Young Collectors Council and Acquisitions Committee at the Solomon R. Guggenheim Museum in New York, has been part of the CITYarts Benefit Committee in New York and the jury of Photo Days Rovinj, Croatia.