Helac Fine Art LLC generates primary and secondary market sales in the fine art industry.  Besides dealing privately in Modern and Contemporary art, Helac Fine Art curates art exhibitions for emerging and established artists.

Soraja Helac holds a Master in Art Business from Sotheby’s Institute of Art and a Master in Art History and English from the University of Ludwigsburg, Germany.  Soraja founded Helac Fine Art LLC in 2010 after having worked at Mercedes Benz headquarters in Stuttgart, Germany and several art institutions, such as Villa Merkel Museum in Esslingen, Germany and Neue Galerie Museum in New York City. She successfully places Modern and Contemporary artwork in private and corporate collections and curates art shows showcasing international and national artists.

Soraja has held curation and acquisition committee positions for major art museums and has been invited to be part of the Benefit Committee CITYarts, New York and the Jury for Photo Days in Rovinj, Croatia. She has spoken on panels and lectured extensively on the topic of art advising, collecting and art gallery operations.