Helac Fine Art LLC generates primary and secondary market sales in the fine art industry.  Besides dealing privately in Modern and Contemporary art, Helac Fine Art curates art exhibitions for emerging and established artists.

Soraja Helac holds a Master in Art Business from Sotheby’s Institute of Art and a Master in Art History and English from the University of Ludwigsburg, Germany.  Soraja founded Helac Fine Art LLC in 2010 after having worked at Mercedes Benz headquarters in Stuttgart, Germany and several art institutions, such as Villa Merkel Museum in Esslingen, Germany and Neue Galerie Museum in New York City. She successfully places Modern and Contemporary artwork in private and corporate collections and curates art shows showcasing international and national artists.  She regularly works with Yale University School of Art graduates.

Activities include Young Collectors Council and Acquisitions Committee at the Solomon R. Guggenheim Museum in New York, Benefit Committee CITYarts, New York and Jury Photo Days, Rovinj, Croatia.