Helac Fine Art LLC generates primary and secondary market sales in the fine art industry.  Besides dealing privately in Modern and Contemporary art, Helac Fine Art curates art exhibitions for emerging and established artists.

Soraja Helac has been serving private and institutional collections as an art advisor in the fine art industry around the globe for more than a decade. She has worked with emerging and established artists and her client base includes primary and secondary art market sales.

Soraja has spoken on panels and lectured extensively on the topic of art advising, collecting, and art gallery operations. Her professor positions include The Sotheby's Institute of Art, Christie's Education, and The British Higher School of Art and Design.

She has worked for several art institutions, including the Neue Galerie Museum in New York, The Villa Merkel Museum in Esslingen, Germany, and a private art dealer in New York City who specializes in Impressionist and Modern Art. Soraja represented emerging artists in her Contemporary Art Gallery in Chelsea, New York for over a decade and served as a member of curatorial and acquisition committees of major art museums, such as the Guggenheim Museum New York and The Benefit Committee at CITYarts, New York. Soraja has also served as a judge for Photo Days in Croatia and a guest reviewer at the Rhode Island School of Design (RISD).